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    24th May 2011

    Teaching sex-ed through film-making

    Last week, on campus at USC, I came across a young woman trying to give away 2-liter bottles of Pepsi while she was systematically opening the bottles and checking to code numbers on the lids. I wasn’t entirely sure what to think of this, so I stopped and asked what she was doing and why she was giving away the Pepsi.

    Tani, for that ended up being her name, was using the prize codes on the bottle lids to make earn extra votes for the Pepsi Refresh Project. Tani is the co-founder of a community based organization called imMEDIAte Justice, which “is a summer program designed to empower young women leaders from South Central & East LA to share their knowledge through film” (from their website). The idea of the program is that since teenagers actually listen to other teenagers, who would be better to teach teens about sex than teens themselves? imMEDIAte Justice sets up students with mentors from the world of film and reproductive health, and then they work together to create a film that can then be shown to other teens or posted on the web. So the project benefits teenagers in two ways: first, the students that actually take part in the mentoring and creation of the the film benefit because they are mentored by caring adults and learn useful skills in the process; and second, other students from all over can benefit from engaging with the finished product.

    Though I might not agree with all of the viewpoints of the organization, I do think what they are doing is a really good idea, and said that I would give them some support for the Pepsi Refresh competition. imMEDIAte Justice is currently in 8th place and the top 15 receive $25,000 from Pepsi Refresh. Please consider voting for imMEDIAte Justice by visiting their page at Pepsi Refresh, or by texting 106065 to 73774 – that is, put 106065 in the body of the text message and then you send that to the “phone number” of 73774.

    If you would like to know more about imMEDIAte Justice, you can also visit their website at

    Voting closes at the end of the month – please consider voting!

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    Copyright 2005 by Daryl Holmlund - All rights reserved.